Priority One new logo

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Upcoming Events

Please visit Priority One at the following shows:

New Orleans Boat Show

February 2-4, 2012

New Orleans Superdome

Fort Wayne Boat Show

February 9-12, 2012

Fort Wayne Memorial Coliseum


Jonathan Zimlin!

Jonathan Zimlin 2010

Dealer's Choice 2011 Award Winner


2011 Above & Beyond Award Winners

Margaret Friauf

Margaret Friauf

Molly Rienerth

Molly Rienerth

Awesome job, ladies!


Congratulations Jason Bagwell!

Jason Bagwell

Jason celebrated his 10 year anniversary with Priority One on November 7, 2011.


Rebecca Vogel!

Rebecca Vogel 2011

Rebecca gave birth to a healthy baby boy, Tristan Harper, on December 29th. We are so happy for you!

Baby Vogel


The Forest River Consumer Credit Card

Don't forget, if you're a Forest River dealer, please be sure to enroll in the Forest River Consumer Credit Card Program.

CR Credit Card

For additional information, call Greg Hauenstein, program representative, at 800-419-1041 x263.

F&I Insider


January 2012



Happy Anniversary Priority One!

25th anniversary emblemWonderful dealer partners, like you, have made it possible for us to celebrate our 25th anniversary this year. We have been extremely fortunate to have some of you for many years - Mt Dora Boating Center, Dixie Sporting Goods and E & R Boats, Inc., to name a few -while others have recently taken the plunge and joined forces with us. No matter how long you've been with us, as we strive to excel in our industry, we are honored to partner with dealers like you.

In honor of our 25th anniversary, Priority One is holding a contest throughout the year for you, our valued dealers. The dealership that sends the 25th funded deal every month will receive a gift. The gifts range from an Apple Ipod II to a Keurig Commercial Coffee Brewer to a 32 inch LCD TV.

Winners will be announced on the dealer resource center (DRC) on the last day of each month.

Jan. Prize

Good luck and here's to a prosperous 2012!



Free, on-line access to NADA Value Guide is here!

As of January 3, 2012, you have access to the on-line NADA pricing guide on Priority One's DRC. Just go to the new tab on the DRC (see below), labeled NADA, and you'll be connected, free of charge.

Once you've priced the unit, the best way to send your book-outs to Priority One is to include them upfront with your customer's credit application. This will expedite the response time from your lenders.

For more information or questions, please contact your business manager.

nada page



Let Priority One Handle Vehicle & Vessel Titling for your Dealership

As you're well aware your dealership is required to provide your customers with vehicle and vessel titles within approximately 30 days of the sale or apply for the title and send the paperwork to the bank or lienholder.

We know you're busy selling units, so in addition to assisting your customers with their retail financing needs, let Priority One take care of titling and registering your customer's units for your dealership. Titling and registering can be such a bothersome task. Registration requirements vary by state (and even within a state), by vehicle/vessel's type, age, and weight, and whether the unit was purchased out-of-state, whether a lien is involved and other confusing and time consuming factors. Priority One has the resources to accomplish this timely task for you.

Contact your business manager for assistance.



Advertising Changes to Affect Your Dealership

Due to the Truth in Lending Act TILA and Regulation Z, anytime a trigger term (such as a monthly payment) is included on boat and RV advertising, disclosures must also appear clearly and conspicuously near the trigger term.


Starting immediately, all hang tags that Priority One distributes to our dealerships will include stickers with the appropriate, compliant information. Please add the APR percentage, percentage down and number of monthly payments on the blank lines and adhere the sticker in the same area that the payment is displayed.


Priority One Financial Services

742 Second Avenue South

St. Petersburg, Florida 33701


Selling is your priority, financing is ours.