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New & Improved DRC

The DRC had been updated with a new and improved grid that provides an easy-to-use search feature.


 DRC Chart



 We've Updated Our Credit Application!

 The updated Priority One application can now be found on the new and improved DRC.  Please recycle any old applications, print out the new one and make copies as needed.

Dealers approved with Ally should continue to use Ally credit applications when submitting applications to Priority One.

Credit Application POPUP 



New Employees at Priority One 


In the second quarter of 2011, Priority One was happy to add three new talented people to the team. 

 Helen Detore

Business Administrator 

Helen Detore


           Joe Lodico            Network Administrator 

Joe Lodico 2011 

          Eli Salhaney           Dealer Account Executive



Welcome Baby Mariscal!

President Heather Mariscal gave birth to her second son on Wednesday, May 18, 2011.  Weston Miller Mariscal weighed in at 7.9 lbs and 19.75 in.  Congratulations Heather! 


Congratulations Bill Bechtol and Don Arvin!

Both gentlemen married their sweeties in May.


Bill B. 


Don Arvin

F&I Insider


August 2011




Movie Sign NADA


As a valued partner, Priority One will be bringing you exclusive access to for FREE!  This tool makes it fast and easy to find valuation data for new and used boats and RVs. 


Additional information coming soon!



Ten Months in the Life of a Specialty Finance Business Manager  


As most of you know, last September we started a specialty financing department that focuses entirely on non-prime loans.  The need for this department came from the fact that 35% of buyer's credit scores fall under 679.

The specialty financing department includes three business managers and two business administrators that strictly work  with credit challenged customers (the average non-prime credit score is in the mid-500's).  In order to help customers, the professionals in this department have to utilize special communication skills; listen to the customer, lend a sympathetic ear and offer their understanding of their customer's specific credit situation.  Additionally, they often need to speak with the lenders' underwriters directly, prepare their customers on the lenders' unique guidelines and rehash deals, if need be.  

In less than one year, the success of this department is evident:

Nonprime Chart



Free Sales Training Webinars  


We've got some great sales training opportunities for you!  bdc & associates is offering Priority One dealers FREE sales training webinars.  The one-hour webinars will be held in October. 


bdc - Business Development Concepts is a sales and business development consulting firm that specializes in helping companies reach their sales goals with affordable sales planning and training.  


Tim Wilson, founder and owner of bdc, brings over 30 years of both business management as well as sales and marketing experience to the table.  He has worked with over 100 business owners to develop stratic plans, sales programs and business-to-business development.


We encourage you to take advantage of these FREE training courses.  You may register directly with Tim at


Sales 2.0, Today's Sales Strategy 

Tuesday, October 11, 2011               2 - 3:00 pm (EST)

This webinar uncovers the new sales strategy known as "Sales 2.0" based on the book by the same name.  The concept combines technology and relationship development as the latest in successful sales tactics.

Building a Successful Sales Team

Tuesday, October 18, 2011               2 - 3:00 pm (EST)

Learn the many ways you can "jump start" your sales team.  This webinar will present strategies that will enable your team to successfully respond to today's new buying cycle and customer demands.  It will show you how to provide the structure to motivate, train and manager your team to its potential.

Selling the "Customer Experience"

Tuesday, October 25, 2011               2 - 3:00 pm (EST)

Over the past several years the effort to provide a great customer experience has eroded.  This webinar addresses today's customer pursuit of positive customer experience.

For additional information on bdc & associates, log on to


Priority One Financial Services

742 Second Avenue South

St. Petersburg, Florida  33701


Selling is your priority, financing is ours.


non-prime illustration

Illustration by: Jay Webb of Holiday RV South

Thanks Jay!