Priority One Financial Services

In This Issue

Priority One: Working with OFAC to Ease Your Job

Priority One New Employees


FREE Sea Tow "Sea Care" Membership for your Customers

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Priority One and Sea Tow, the nation's leading marine assistance provider, have partnered to give your customers a free Sea Tow membership through the company's Sea Care program.


  Customers purchasing a new boat will receive a 95 day free membership; used boat purchases are eligible for a free 60-day membership. 


Hassle FREE

 for you. 


Simply send the client's purchase information (financed or not), prior to delivery, and Priority One will take care of the rest. 


To find out more, contact your DAE:





Turn Declines into Deliveries!

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Priority One is always seeking ways to assist you in ensuring your success. 

Through Priority One's unique partnership with VertiSEL, the nation's leading credit repair provider, your customers' denials will turn into financing opportunities.


What's in it for you?


Additional unit sales and increased profits. 


Reinforced customer relations and customer loyalty.


Additional services

for your customers.


Advantage over your competition.


 No additional work for you or your staff.


 To find out more, contact your DAE: 800-419-1341


Quick Links



F&I Insider


April 2010




Priority One:  Working with OFAC to

Protect Your Dealership


The Office of Foreign Assets Control (OFAC), which originated in 1950, administers and enforces economic support programs primarily against terrorists and drug traffickers.   As part of its enforcement efforts, OFAC publishes a list of individuals and companies that could be terrorists and narcotics traffickers.  The names on this list are called "Specially Designated Nationals" or "SDNs." 


Dealers, such as yourself, are required to run this list to determine if a credit applicant is on the SDN list.  As a Priority One partner, we do this for you.  Before issuing a credit report, we use a Federal "interdiction" software program to determine if a credit applicant is on the SDN list.  If a match is found, we will notify you immediately.



Priority One New Team Members


Percentage Image Jason Purnell (JP)

 Business Manager

Jason, known as "JP", graduated from Morgan State University, Baltimore, MD, in international finance.  After graduation, JP was a financial specialist at Wachovia Bank and then moved into the auto industry where he continued as a finance and insurance consultant for dealerships around the country. His past experience in automotive financing and insurance provides a broad range of knowledge that is essential to your customer and dealership.  JP and his wife have three young boys.  He enjoys golf, basketball, football and chess.


Percentage ImageKimberly Fraser

Business Administrator

Having worked at several banks and mortgage loan companies for the past decade, Kimberly is well suited for her position as a business administrator at Priority One.  Her ability to analyze detailed information and her excellent communication and closing skills make her an integral part of any delivery.  Kimberly is married to a gourmet cook, and they have three sons and two cats.  In her free time she loves to play tennis.  She travels often to the South of France and deep sea fishes in Islamorada at least once a year.


Percentage ImageKristopher Dobrowski

Business Administrator

This young entrepreneur previously owned a landscaping company.  He has been in the automobile industry for years and attended advanced automotive classes in which he received numerous industry certificates.  Kristopher joined Priority One as a business administrator and uses his experience, great customer service skills and enthusiasm to assist any way he can.  He loves being near the water and spending time at the beach or fishing.  When at home, he loves to cook and experiment with new recipes.


Percentage ImageLaura Smith

Marketing Coordinator


Before Priority One, Laura worked in marketing at boat manufacturers, Wellcraft Marine and Hydra-Sports.  Her degree in Journalism from the University of Wisconsin - Madison and her experience working with dealers made her a perfect fit for the Priority One family.   Smith moved to Florida six years ago from the Midwest in order to boat year round.  She and her husband own a Formula PC and enjoy boating in the Tampa Bay area.



Sales Tips by Warren Buffett


  • Your job is not to change people; focus on your buyers' needs, not your agenda.
  • Maintain regular contact with your customers; competitors are more aggressive than ever in this economy.
  • Keep it simple; most prospects want a simple explanation of how you can help them save money.



Priority One Financial Services

742 Second Avenue South

St. Petersburg, Florida  33701


Selling RVs/boats is your priority, financing them is ours.